Client Impact: Education
Lincoln Memorial University Profile
Lincoln Memorial University (LMU) is a private liberal arts college founded in 1897. Based in Harrogate, Tennessee, the campus is also home to the DeBusk College of Osteopathic Medicine.
The Opportunity
Lincoln Memorial University partnered with QualPro to help improve alumni giving. LMU sought to enhance its marketing strategy and messaging across a variety of communication channels in order to increase the total dollar amount of donor gifts as well as the total number of donors.
The Impact
83% increase in both gift dollars and number of donors.
The Approach
QualPro consultants tested measures related to direct mail, mobile marketing, messaging, communication frequency, and other factors. Following screening and refining testing, QualPro identified the optimum marketing communications strategy to increase donor giving and total number of donors. QualPro recommended a new communications frequency and scheduling, in addition to modifications to messaging and communication vehicles.