Sales & Marketing
Branding
Media Mix
Loyalty Programs
Inventory Levels
Pricing Level
Product Mix
QualPro helps clients identify the best pricing and promotional strategies to drive sales and maximize profitability. We help clients optimize marketing spend and store operations, as well as link ROI on marketing spend to specific marketing activities and determine which components of the multi-channel marketing mix are most effective at driving purchasing behavior. Our expertise spans business-to-business sales and operations, as well as marketing strategies for consumer-facing industries. Our client industries range from manufacturing to consumer packaged goods, telecommunications, financial services, non-profit, and more.
Lifetime Value
Management
Advertising & Media Spend
Pricing Strategy & Promotional Mix
Labor & Store Operations
We provide a data-driven approach to evaluate sales, marketing, advertising, operations, and merchandising components to provide insight into their synergies with other activities.
Ad Spend
Direct Marketing
Broadcast Media
Print & Outdoor
Digital & Multi-channel
Merchandising
Shopper Insights
Ecommerce
Retail Sales
Direct Sales
Call Center
Customer Experience
Customer Service
Churn Management
Sales Channel Optimization
$116M improvements in advertising ROI and marketing spend
“Rent-A-Center is a very test-and-learn kind of environment. We selected QualPro to help us learn with a better methodology and stronger process behind those tests, and the MVT Process has really become a benchmark in terms of what we can test and learn from, and then implement as we move along. We were able to figure out a lot of things about our data. QualPro was analyzing and providing us information about that data, and we were managing the advertising side of the business based on what they were telling us. During the fiscal quarter, our sales were above our long-term average every single week. That could be worth over $100 million – in fact, $116 million. When it's all said and done, we will continue to use QualPro and continue to learn and test and bring these things forward to drive our business. ”
– Tim Pitt
Vice President of Marketing
Frontline Operations
Store Policies
Store Design & Layout
Change Management
Employee Training