In 1982, at the urging of quality guru W. Edwards Deming, Dr. Holland launched QualPro, a small training and consulting firm, and began to build his business by traveling around the country to offer training seminars, teaching the fundamentals of the MVT ® Process.  As QualPro developed into a consulting firm with an ever-growing client base, those clients recorded more and more process improvement successes.  Early projects focused on improving manufacturing processes with clients such as Boise Cascade, Union Carbide, and Ford Motor Company; QualPro soon branched out to service, logistics, transportation, and other industries.

In April 2005, Dr. Holland published Breakthrough Business Results with MVT: A Fast, Cost-Free "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process.  The book recounts Dr. Holland's journey from developing multivariable testing methods to building QualPro into the leading MVT consultancy in the world, with case study examples to illustrate the value and impact of the MVT Process.

Dr. Holland earned his Bachelor of Science degree from Lincoln Memorial University, where he currently serves on the board of trustees.  He graduated from Florida State University with his master's degree in statistics and from the University of Tennessee with his Ph.D. in management science with a major emphasis in statistics.