Client Impact: Retail
Overview
Maplehurst Bakeries is a major supplier of frozen bakery goods to in-store bakeries. QualPro partnered with Maplehurst to optimize category management and increase sales.
"The MVT [Process] is all about making choices. You want to make more right decisions than wrong decisions. That's what it's all about"
-Paul Durlacher
President and CEO
QualPro designed a screening test including a variety of idea types ranging from in-store displays to specialty product placement and incentive programs.
Bottom Line Impact
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Sales increases of $30 million
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Profit increases of $25 million
Recommendations
QualPro consultants recommended the optimal category management strategy for the company. The strategies were centered around making the best combinations of in-store displays, product options, and display placements.