Client Impact: Retail
NSA Media Profile
Founded in 1991, NSA Media specializes in driving results for retailers through the effective use of media messaging and placement. Leveraging a mix of data analytics, consumer insights, and precise execution, NSA Media optimizes their clients’ media investments across multiple channels, including print, mobile, digital, and social.
The Opportunity
In an effort to maximize profits and advertising ROI, NSA Media partnered with QualPro to analyze data derived from a multitude of sources, including POS data, loyalty programs, service tickets, and credit card swipes.
The Approach
QualPro consultants conducted a thorough historical data analysis of NSA Media’s current processes, then assembled a project team to generate innovative ideas for improvement. Ideas related to factors such as paper quality, placement and messaging of advertisements, pre-print inserts, color schemes, employee behaviors, and more.
The Impact
QualPro recommended the optimal mix of advertising and in-store behaviors, leading to savings of $4 million and increased transaction counts by 8%.