Saks Fifth Avenue Profile
Founded in 1898 as Saks & Company, Saks Fifth Avenue is an upscale department store chain owned by American multinational corporation Saks, Inc. With over 40 locations, Saks Fifth Avenue is a world-renowned retailer of designer apparel, accessories, and gifts.
The Opportunity
Saks Fifth Avenue partnered with QualPro to improve customer service and revitalize stagnant in-store sales, without compromising the integrity of the brand. Same store sales had failed to improve over a two-year period, and the management team hoped to achieve a fast turnaround.
Bottom Line Impact
$1.5 million sales increase in just 8 weeks.
Millions per year increase in profits.
The Approach
QualPro consultants worked alongside executive management and project participants ranging from mid-level management to local store associates. Following a thorough review of existing processes and historical data analysis, the project team identified test factors related to advertising media, marketing content and messaging, communication frequency, management incentives, pricing strategy, employee behaviors, and in-store displays.