QualPro helps retailers optimize marketing spend and store operations and determine which components of the multi-channel marketing mix are most effective at driving purchasing behavior.

"Retailers' initial focus is on ways to increase sales and revenue. Their questions deal primarily with advertising components, product mix, displays and presentation, and pricing issues, along with the synergy of the various components. After being introduced to the broader applications of [QualPro's] technique, however, retailers tend to expand the conversation and include logistics, distribution, and store design."

Retail Consulting

Client Impact: Retail

QualPro consultants combine our expertise in big data analytics and advanced testing methodologies with a unique approach to creating value-driven marketing strategies. We help clients harvest their data into actionable consumer insights that can drive intelligent business decision making and create more personalized shopping experiences for consumers.

Since 1991, QualPro has been a leading consulting partner for emerging organizations as well as established retail leaders seeking to enhance their marketing strategy in order to optimize advertising return on investment, increase comp store sales, raise margins, improve profitability, and enhance shareholder value. We partner with marketing executives to provide decision-making insights to optimize marketing budget quickly and easily, and work with our clients to optimize advertising media mix, achieve digital leadership, and ultimately increase sales and profits.

As innovations in in-store devices, shoppable media, and mobile devices spawn a growing number of options for reaching customers, choosing an effective marketing strategy to optimize advertising ROI and create top-of-mind consumer awareness is both complex and challenging.

QualPro helps retailers optimize marketing spend and in-store operations and determine which components of the multi-channel marketing mix are most effective at driving purchasing behavior. Our experts quickly and efficiently analyze and breakdown any geographic, customer, or product segment to identify specific drivers of purchasing behavior and make recommendations for immediate improvement.

Results include better:

Customer Engagement
Pricing Strategies
Conversion Rates
Shopper Yield
Entrance Traffic
Sales & Margins